Zigila

Zigila (formerly known as The NameWorks) was set up in 1992 and specialises in creating and introducing corporate names and product names and every other type of name and linguistic element involved in marketing products, services and companies. Zigila operates both nationally and internationally in consumer and business markets.
Zigila’s core activity is name creation. This is a process that involves:

• strategy
• trademark research
• linguistic screening (associations and connotations)
• (qualitative and quantitative) name perception studies

Zigila has an international network with offices in Germany, England, Italy and China. For more information see under Network

We are specialists and we are independent. This enables us to recommend the best partners in the fields of positioning, corporate identity and design, communication, legal advice and research. We are also more than happy to collaborate with other external specialists who are closely involved in the project from the point of view of their own discipline.

We agree a set fee for name creation and strategy at the start of the naming process so there are no unpleasant surprises further down the line.

The naming process involves a series of phases. The creative process can be completed fairly rapidly and usually takes 2 to 3 weeks. We work with a set, yet flexible, procedure regardless of the nature of the assignment.

Click here for information about the naming process.